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Marketing research part 2 Case-job Witte 2019

$ 7.82
Description

Score 90 points.
Case task
Situation 1
Based on your own practice, the activities of the company you work for, or for another organization, give an example of evaluating the effectiveness of an advertising campaign:
1) make a questionnaire with questions, the answers to which are necessary for building a brand;
2) segment the target audience;
3) explore the company's competitors.
 Situation 2
Based on your own practice, the activities of the company in which you work, or for any other organization, conduct a study of the external and internal environment of the company, describe the 4P marketing complex for any company product, applying the models mentioned in the course.

$ 7.82