Score 90 points.
Based on your own practice, the activities of the company you work for, or for another organization, give an example of evaluating the effectiveness of an advertising campaign:
1) make a questionnaire with questions, the answers to which are necessary for building a brand;
2) segment the target audience;
3) explore the company's competitors.
Based on your own practice, the activities of the company in which you work, or for any other organization, conduct a study of the external and internal environment of the company, describe the 4P marketing complex for any company product, applying the models mentioned in the course.